We wrote earlier this month suggesting that wholesalers and manufacturers could take advantage of Pinterest. Now we have an example for you. Surya, a manufacturer of area rugs and home accessories, launched some pretty awesome design boards on Pinterest last week. It didn’t take long before the company had 148 followers on Pinterest, while its “High Point 2012 Spring” board had 270 followers (as of the morning of April 26).
Surya’s new pin boards on Pinterest are designed to interest potential shoppers. According to the company’s press release, “Surya’s Pinterest boards showcase latest trends in home décor to stimulate prospective shoppers’ imagination and drive traffic to Surya dealers.”
Surya targets designers and home décor shoppers by creating and sharing virtual pinboards on Pinterest, the highly visual social network that is all the rage these days.
Surya has 24 décor boards on Pinterest featuring its spring introductions, designer products and latest colors and trends. The company plans to update their boards regularly, which is recommended to keep shoppers’ interest.
“We have been creating mood boards for years in our catalog, but couldn’t find a simple tool to share digitally,” said Satya Tiwari, president of Surya. “Pinterest is what we were looking for all along, and we are thrilled to make our virtual pinboards easily accessible to Surya community.”
Surya has been expanding its social media presence under the SuryaSocial brand to connect with its customers. Surya posts daily on its Facebook page, which has over 32,400 fans. Sounds like a great plan for many wholesalers and manufacturers with products that are appealing to the eye and need only to be demonstrated.
Engage. Make your pins engaging. Interact with your shoppers on a personal level to build relationships and fans. This can lead to brand loyalty, but you must use the right approach by making your pins relevant and interesting to your audience. Stick to your expertise, and tell your audience what they want to know.
Share. When pinning on Pinterest, be sure to include your images on Facebook and Twitter as Pinterest integrates with both of these sites. This puts your pins on the most important social networks so they’ll be shared far and wide.
Price. When pinning, enter a dollar amount in the description, and the platform will automatically add the price to the corner of the image while listing that pin in the Gifts section of the website. This can greatly expand the visibility of your merchandise. Listing the price also simplifies the purchase process because prospects know the price beforehand.
Optimize. Check out this infographic by Pinnable Business. It tells you everything you need to know to succeed on Pinterest.
In closing, most products sold by wholesalers, manufactures and retailers are essentially visual in nature. Take advantage of this and make Pinterest an extension of your site.
Unemployment numbers came out last week and there’s some positive news to share. 30 states, including GA, saw decrease in unemployment rate. Georgia unemployment rate is down 8 straight months in a row. In a recent Radio interview on the topic on 90.1 FM WABE in Atlanta, Satya commented on how Surya has managed to grow in this market. Surya has seen tremendous growth recently and this would not have been possible without Satya’ leadership and the efforts of each Surya employee and sales rep. Cheers to Surya’s continued success!
High Point, N.C. (March 22, 2012) – Area rug and home accent source Surya is moving to a spacious new showroom in Showplace for the High Point Market being held April 21-26.
The company’s new 26,056-square-foot showroom will be on the fourth level of Showplace, space 4100. The move represents a major expansion for the company, which had been showing in a 5,176-square-foot space on the third floor of the building.
“We are very excited about this new location,” said Satya Tiwari, president. “A bigger showroom affords us the chance to inspire our retailers with all our latest designs and also spotlight the most important trend and color stories that are shaping the industry.”
Through its showroom displays, Surya will provide retailers with a complete overview of what is happening in the home furnishings world today, Tiwari said. “And we’ll share lots of creative concepts for how they can create excitement in their own stores and maximize profits through the use of stylish rugs and accents.”
In addition to product and display ideas, Surya will also use its showroom to conduct Surya University training sessions with retailers during market. The sessions are designed to provide retail salespeople with a detailed understanding of the company’s line along with tips about how to successfully sell rugs and other accessories to consumers.
“We are not just a product company,” said Tiwari. “We are a home décor marketing solutions and technology company. A big part of our mission is providing our retail partners with solutions that will help them grow their business.”
During market, Surya will introduce a number of new products in all of its key categories – rugs, wall art, pillows, poufs and throws. The introductions will cover a range of design themes, said Tiwari.
Event Scheduled for Tuesday, January 31st at 4PM at the World Market Center – Las Vegas (Calhoun, GA January 23, 2012) Surya will be hosting a mixer to kick-off their new angelo:HOME line from celebrity designer Angelo Surmelis. The event is scheduled for Tuesday, January 31st from 4-6 pm, at the World Market Center in the Surya showroom (B-370). Attendees will be able to meet and great with Angelo, as well as view his new 22-piece rug collection – designed to be an extension of his affordable style brand.
Surya will be highlighting the angelo:HOME collection ranging in price from $49-$599. Rugs sizes include 5’x7’6”, and 8’x10’as well as their complementing smaller scatter and runner sizes. This comprehensive collection of affordable rugs is just one more representation of Surya’s ability to tailor their products to accommodate individual clients’ needs; incorporating custom design, quantity and pricing options.
“We are delighted to have Angelo join us,” said Company President Satya Tiwari. "He has a unique sense of color and design that make his product stand out in the industry. The trendy colors he uses with simple, elegant styles will add a diverse look to our existing product mix."
“I’m excited to be working with Satya and his team,” remarked Angelo. “Their commitment to quality, and to the customer is second to none. I was drawn to Surya’s quest for fresh design and innovation. I knew this was a partnership that fit within my company’s mission statement and I’m proud of what we’ve been able to accomplish together.”
Surya is a vertically integrated manufacturer of area rugs and home accessories. It is known for its innovative rug designs and strong approach to thorough business practices. Surya emphasizes its expert understanding of the latest interior design and fashion trends, translating them into each of its product lines, blending the perfect combination of color, pattern and texture. Currently, Surya exhibits in Atlanta, High Point, Las Vegas, New Delhi and New York. The company recently celebrated its 35th anniversary. To learn more, visit www.surya.com or www.facebook.com/suryasocial.
Designer Angelo Surmelis’ brand angelo:HOME was created to bring affordable style to any home. From chairs, sofas, loveseats and nesting ottomans, to beautifully woven and printed bedding sets, case goods, bedroom suites, and now rugs, the collection is designed to look like it came from multiple sources. The line, which now has more than 350 products, was cultivated from Angelo’s more than 400 makeovers on television programs for TLC, HGTV, Lifetime and Style, where he directly worked with a wide cross-section of American families. For more information, please visit: www.angelohome.com.© Copyright 2012 Surya, Inc.
